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a blog entree from Raf Stevens about how storytelling is similar to sex in its effect on sales. He developed the Prezi over there on the Right.. and he is a Corporate Storyteller? and I LOVE HIS WORK!!! But I am just getting started, so I will leave it there for now and let you read my response below.
Storytelling IS being reclaimed.. through the MANY platforms on which people can tell their stories through multiple mediums. These are the ?dwellings? in which we are LIVING our stories. This is us being our story? and some have got it better than others. ?You are your story.? ~A wise man said
We cannot blame the marketers for them steering us in directions that are fantasy or false? ultimately we choose to believe those stories as consumers? or not.
Seth Godin actually changed the title of his book from All Marketers are Liars to All Marketers are Story Tellers.. because that is the function of marketing :: Tell a story that compels the consumer to purchase the item in the story. Ultimately that?s what consumers buy!
I think the question is NOT ?should we reclaim? but ?how powerfully are we going to put ourselves out there?? How authentic are we willing to be in the public eye? On some level people have to free themselves up enough to SIMPLY START TELLING THEIR STORY? regardless of what people will think or if someone else will glean an amazing idea from your story and make millions because of what you said!!! Our timeframe is too tight and the ideas being spread are TOO important to hold onto them. Something like I was saying earlier this year.
Raf: I want to tell stories with a team of people.. using graphics, video and encouraging engagement.. Keep up the good work, I will be following your blog to continue the inspiration!!