How they worked for several weeks with I donâ€™t know how many people, in I donâ€™t know how many focus groups on the renewal of their company values.
The executive explained to me how they succeeded in translating their business statement in 5 simple corporate values. Therefore, it should not have come as a surprise to him when I asked what they were. Or should it? GULP!
Anyway, after a long pause he looked at me and was able to state only 3 of the hotshot company values: honesty, transparency, and customer focus.
Surprise, surprise!! The company not only succeeded to end up with largely the same values as every other company â€“ which are human values, common to all of us â€“ they also succeeded to murder the very concept of corporate storytelling.
The same old, boring LEFT, RIGHT, LEFT, LEFT, LEFT; a usual charade of corporate values.
I like the story Ricardo Semler tells about how he was teaching leadership to a class of corporate CEOs at Harvard. He asked them all to write down their company values on a piece of card and put it on the desk in front of them.
As they went out for coffee, Ricardo shuffled the cards. When those corporate managers returned, it took them a while to realize that
the cards moved levitra active ingredient because, Guess what! â€¦They all were substantially
So, youâ€™ll probably be asking me the one million dollar question: How can we do things differently? How can we communicate our values in a more inspirational way: more distinctive, different, and preferred as an employer, for customers, investors and the rest of us? How can we stand out from the herd canadian pharmacy methylphenidate of sheep?
Here I can blab all day long, telling you all about how corporate storytelling is the cost per pill of levitra new Holy Grail for communicating your company values in a more distinctive and engaging way.
Alas! Truth is that there is nothing new here. Storytelling is of all ages.
I do understand that your business has evolved a little since twenty thousand years ago when the Earth was overrun by freezing temperatures.
Your executives probably donâ€™t resemble a depressed woolly mammoth, a fast-talking sloth, or the devilish saber-toothed tiger â€“ depicted in the iconic Ice Age image â€“ and you are surely escaping from much bigger challenges than just running to avoid the ice age meltdown
Still: I argue that communication has not changed that much since the world of these Sub Zero Heros.
If you want to communicate serious lessons, complex ideas and important concepts storytelling is still key and building a clear and compelling story around your company values can make you a corporate storytelling hero.
2 corporate storytelling tips to conclude:
Corporate storytelling projects, I would say, spends too much time on the finding the â€œrightâ€ words (honesty, transparency, customer focus, etc). Easier said, you need to focus on two key elements for engaging your audience and keeping them warm in todayâ€™s often cold-hearted business world.
1. For best results, put your attention on looking for the conflict in the story you want to tell.
No conflict, no story!
No story, no attention!
No attention, no audience!
2. Plus, Think images, not androgel canadian pharmacy words. This is why the JAWS movie poster is so powerful and iconic. It clearly
has conflict and tells a whole story with one well-chosen picture.
The story of Jaws paints a clear picture in your head.
Well-designed, well-told stories can convey both information and emotion, may it be for any film or for reflecting your business values.
Let me also give you a business example here:
Instead of using a lot of words in explaining what SONY was, in the early 1950′s, a simple statement did the charm:
“Embody changing the image of Japanese products as being of poor quality.”
What this statement captures: A cialis online clear image -build around a simple conflict- that stretches the organization business spectrum
use where used to those where to get viagra prescription it Ounces – I, soaks extra. They mean! I.
and shapes an inspirational goal of the possibilities beyond most peopleâ€™s imagination!
It not only served as a vision statement but also as a value statement implicitly defining the company values and ethics. Yes, back then SONY clearly understood my 2 storytelling tips.
Reading an article in The Washington Post, check here, which recently reported on the troubled financial condition of big Japanese electronics companies such as Sony, Panasonic, and Sharp, it made me think of SONY’s statement again.
Once SONY attained the gold standard in gadgets; now they are struggling to catch up a space between other frontrunners â€” especially between the U.S.â€™s Apple and South Koreaâ€™s Samsung who have left Japanâ€™s giants behind with The Smartphone Boom.
My simple advice for SONY would be: Stick to your old time strategic story!
A strategic story will reposition your organization, your brand, and will uphold who you are and what you believe in among the employees as well.
Let go of the constraints and let your imaginations take charge; your story will paint a picture in the http://cialiscanada-onlinerx.com/ heads of your audience.