Over the past years, communication has evolved from broadcasting your message to really connecting with your audience.
This evolution has an impact on the
way we need to communicate. Unfortunately, most managers have failed to evolve along. Traditional communication no longer works. Organizations, brands and their leaders need to change the way they communicate today. The gap between what they want to communicate and what people actually take in gets bigger every day.
It?s a whole new world out there. And to make it in this new world, you need a whole new story!
Catch, create and connect is the central theme in my storytelling book ‘No Story, No Fans’. It is THE way to connect your message to this new hyper-connected world.
The last 3 years I have been reading and collecting -as crazy person- great articles, videos, blog postings and many more on the power of storytelling. I have been collecting all of this story stuff in my Delicius account. Today I thought is was time to share it with you. Hope you find it as interesting as I do. Enjoy. Just follow this link to access the goldmine
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