?Have you heard the story of …??, ?Man, what a great story?,…
We hear statements like that every day. And it appeals to us enormously. Every time. In fact, the current trend toward information ?overkill? seems to have actually increased our appetite for truly authentic stories. Stories that inspire us to give meaning to our
lives, to surround ourselves with products that show us who we really are. If you wish to play the lead in a sensational story of this type, or
to turn your company into a
powerhouse of success, you can harness the
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power of storytelling at various stages of your life or that of your business.
- Storytelling for HR? Of course.
- Storytelling for organizational change? Yes.
- Storytelling to create impact with your internal audiences? Bill says yes!
Bill Quirke is a leading authority on internal communication. He is an international speaker and author of two major books
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“Communicating Corporate Change” and “Making the Connections”. Bill will be speaking on the BoomXY conference of Stichting Marketing.
This is how smart professors formulate it: Storytelling is a powerful and under-used method of communication that can have significant benefits when used in an organizational setting. And this is how a smart professor sounds and looks like: