(This blog post on ?flipping the script? will consist of 4 articles on branding and storytelling. Subscribe to this blog -get updates directly in your inbox- and catch?em all. Missed them? Grab the first one here, and buy generic cialis second
“Flipping the script, hey Raf?”
Well yes, I?ve heard the phrase ?flip your script? or ?flip the script? in various hip-hop songs. And it inspired me to connect the line with the power of storytelling. The idea will be a whole section in the book I am writing (but that is a story by itself).
Why flipping the script? Because storytelling I believe is too often seen as a simple marketing technique.
You cannot imagine how many people have asked me lately to come up with “a good story to use”… If there is a script that needs to be flipped, it is this one!
The concept of telling a story starts with making a connection with your bigger story, the human story that makes people feel part of your story. That is the secret behind the “Dear 16-year-old-me” campaign I wrote about in my first post in this serie. That is the secret behind Martin Luther King?s success, Helen Keller, Mahat Magandi, even Barack Obama?s presidential campaign. And of course it is fascinating to see that the way he used story in his presidential campaign has shifted during the administration in recent times. It proves a story is a living thing.
So if you cialis information or your company wants to communicate differently, if you really want to be heard, if you want to be trusted as a partner to your employees, you need to flip the script and start telling bigger stories!
Corporate storytelling can make your message stick so it connects on an more emotional level with your audience.
Why should you care?
I don?t want to go all soft on you, but more and more I am convinced that (corporate) storytelling is a key element for making a better world. I always have been a big believer that communication could change the world. Why? Because it helps us understand each other and see the world in new ways.
Let me share with you here the story of little Samantha Smith, who was precocious enough to write a letter to one of the most powerful leaders in the world (Story Credit goes to History.com).
On a day in 1983, the Soviet Union released a letter that Russian leader Yuri Andropov wrote to Samantha Smith, an American fifth-grader from Manchester, Maine, inviting her to visit his country. Andropov?s cialis substitute letter came in response to a note Samantha had sent him in December 1982, asking if the Soviets were planning to start a nuclear war. At the time, the United States and Soviet Union were Cold War enemies. President Ronald Reagan, a passionate anti-communist, had dubbed the Soviet Union the ?evil empire? and called for massive increases in U.S. defense spending to meet the perceived Soviet threat.
In his public relations duel with Reagan, known as the ?Great Communicator,? Andropov, who had succeeded longtime Soviet leader Leonid Brezhnev in 1982, assumed a folksy, almost grandfatherly approach that was incongruous with the negative image most Americans had of the Soviets. Andropov?s letter said that Russian people wanted to ?live in peace, to trade and cooperate with all our neighbors on the globe, no matter how close or far away they are, and, certainly, with such a great country as the United States of America.?
In response to Samantha?s question about whether the Soviet Union wished to prevent nuclear war, Andropov declared, ?Yes, Samantha, we in the Soviet Union are endeavoring and doing everything so that there will be no war between our
two countries, so that there will
be no war at all on earth.? Andropov also complimented Smith, comparing her to the spunky character Becky Thatcher from ?The Adventures of Tom Sawyer? by Mark Twain.
Samantha Smith, born June 29, 1972, accepted Andropov?s invitation and flew to the Soviet Union with her parents for a visit. Afterward, she became an international celebrity and peace ambassador, making speeches, writing a book and even generic pharmacy online landing a role on an American television series.
Now, all MY story work is based on this simple premise:
if you want to change the world, you need to change your (corporate/brand) story.
And I believe that the change actually begins at the story level, and that the way that we perceive and experience reality is based on the stories that we tell and that we listen to. This is basically how the world works. Whether we think something is real or false, whether we think something is important or not, whether it is worthy viagra generic mexico of our intention or it is just noise, it comes down to the story and whether we choose to believe in that story.