We all love Pixar motion films!
Albeit most of cheap online pharmacy you, like me, will be way past our cartoon-watching years, still we cannot keep away from shedding
a tear or two while watching the amazing Pixar animations.
After watching the Pixar successes, a question pops up in my mind, â€œWhy arenâ€™t Walt Disney productions as sensational as Pixarâ€™s?â€ The answer I believe is that it is not just an animated entertainment but segue of events and statements, all framed together to articulate a â€œStory.â€ Pixar not only builds an empire in our hearts, but
the company also made a little fortune by their magical use of stories, like that of Wall-E and Toy Story, to connect with their viewers.
With that, I came to realize how so many stories have made such an incredible impact on our minds, since our childhood. A little idea to take from such motion pictures is that the basic effect on thought formulation lies in the power of expression.
Whether it is verbal, visual or on paper, unless it is something striking, it will fade away!
Accordingly, we may all concur to what Chip and Dan Heath have communicated in their book â€œMade to Stick,â€ that storytelling is an incredible art of making the ideas stick and survive. The winning trick is to bring simple but unique content ideas to the table.
Your brand has its own language for which you speak the words. The idea is not just to orchestrate content, but also to indulge in a narrative content marketing strategy that will make potential customers to take action.
Companies have used the power of content marketing for the promotion of their brand image. Take for example the latest P&G Branding technique. Procter & Gamble brandâ€™s latest promotion ideas for London Olympics reflect the stories of mothers.
This real-life story building technique touched the heart to its core and within a couple of days, the P&G fan page received more than half a million â€œLikesâ€.
Bland ideas end up just being factual and boring for the customers, however if your brand is marketing a sensation among the audiences through its content structure, no one can steal your lime light.
In the words of the great advertising genius, David Ogilvy: â€œA good advertisement is one which sells the product without drawing attention to itself. It should rivet the readerâ€™s
attention on the product
attention on the product.â€ A statement which fell deaf on the McDonaldâ€™s latest advertising campaign.
In an attempt to engage the viewers with a story-styled ad of a writer and a teenage till worker, McDonald has failed to
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capture the story with the brandâ€™s cialis 10 traditional values. Watch:
McDonalds Brand Storytelling Failure
The blank message of the ad has no power to indulge the customers, with no connection to the brand itself. With nothing noteworthy or motivational, I would have to render it as an â€œepic failureâ€ of a brand marketing story.
After all being said, now when it comes to inspiring your customers, my friends, the secret lies in the embodiment of content marketing in the form of a story! And so, storytelling becomes successful in endorsing a â€œtipping pointâ€ among the individuals. If not done properly, it can backfire.
Give your customers a compelling content to hook up to and a brand story that will entice them. Soon you will be telling the stories about your brandâ€™s success.
Go! Start telling your story now.