continue in English here?
The quote above comes from a very interesting discussion I found here.
My question to you:
Is storytelling in a business context today not mostly used as a manipulative corporate communication tool?
Let’s throw in an example of what
most people see as good digital storytelling
Good advertsing? Yes. Good marketing? Maybe? Good storytelling? I like to ask you
Should we be reclaiming of the very term storytelling, from
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its instrumental and manipulative use in marketing ?be it corporate or social? to one of engaging with and understanding the world?
Storytelling is evidently a matter of sharing experiences and construing collective memories and narratives ?around a brand, or an identity, or a defined development goal? but it is just as important to learn to analyze and deconstruct these same narratives ?the fictional fabric that constitutes society.
Welcome your thoughts.